Frederick Douglass was a brand pioneer who used the power of photography to further the cause of anti-slavery, anti-racism, and promote human dignity for all.
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Rebranding can often be anxiety-inducing for a business owner who has a lot of emotional equity invested in their logo. But sometimes a complete rebrand is not necessary — a brand refresh will do the trick!
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You know you need a brand but have no idea how it’s going to happen. It’s like standing on the gym mat and wondering, “how in the world am I going to pull off a backflip?” This is where I come in.
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Discovering your brand can be a big, scary endeavor. You know a strong brand is a real asset to your business but you might be wondering, “Where do I begin?”
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Do you wish your blog post images were more engaging and drew the reader into the text? Check out my six steps for selecting and composing great images for your writing.
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I hosted a workshop on how to develop an authentic brand, even in the midst of pandemic-era marketing. Of course, I also took the opportunity to talk about how I discovered my own authentic brand, the pirate.
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Swooshes. You’ve seen them everywhere. A random design element inserted above, below, or encircling a corporate logo. Do they add any value to your brand message?
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A Unique Value Proposition (UVP) is an essential part of your brand and marketing strategy. Without a compelling UVP, you’re marketing to everyone and attracting no one.
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There’s a storm right now called the Corona pandemic but it will pass eventually and there are opportunities on the other side. Now is the time to plan for those opportunities by focusing on your brand message so, in the spirit of love, I’m offering free strategy help.
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Core values are not supposed to be a list of dead nouns painted on a wall. They are calls-to-action for your employees and an emotional point of connection for your customers. Values are verbs.
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If your brand is comprised of a $50 logo and some cheap businesses cards from an online vendor, you don’t really have a brand.
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In order to discover your true brand you need to develop the three different components that comprise it: the message, the face, and the voice.
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