Justin Kerr Justin Kerr

Should you get paid for sending referrals?

“Affiliate Agreements” are considered a standard business practice (even among designers) but I have mixed feelings about requesting payment for sending referrals. Read on for some pros and cons and share your opinion by taking my short survey.

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Justin Kerr Justin Kerr

How to Give (and Get) Good Feedback

Why is giving (and receiving) good feedback so difficult sometimes? The answer can be found at the very beginning of the project — when designer and client first connect.

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Justin Kerr Justin Kerr

Frederick Douglass: Branding Pioneer

Frederick Douglass was a brand pioneer who used the power of photography to further the cause of anti-slavery, anti-racism, and promote human dignity for all.

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Justin Kerr Justin Kerr

Colin

My final year of art school brought two notable people into my life. One of them is my wife of 31 years. The other is Colin, a classmate I lost contact with after graduation but recently reconnected.

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Justin Kerr Justin Kerr

Swoosh, there it is. Part 2

I’ve noticed an unfortunate design trend in RVs. From trailers to luxury motor coaches it’s nothing but swooshes, swirls, and whorls as far as the eye can see. This is just lazy design. And it needs to stop.

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Justin Kerr Justin Kerr

Will I be replaced with a design robot?

Image-generating AI tools like MidJourney and DALL-E have been gaining a lot of attention recently but are they sophisticated enough to eventually replace designers and illustrators?

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Justin Kerr Justin Kerr

Sometimes All You Need is a Refresh

Rebranding can often be anxiety-inducing for a business owner who has a lot of emotional equity invested in their logo. But sometimes a complete rebrand is not necessary — a brand refresh will do the trick!

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