Three Reasons You Need a Pirate in Your Pocket
Don’t have enough resources to hire an in-house designer but you still have marketing initiatives you’d like to move on in 2024? You need a pirate in your pocket.
Should you get paid for sending referrals?
“Affiliate Agreements” are considered a standard business practice (even among designers) but I have mixed feelings about requesting payment for sending referrals. Read on for some pros and cons and share your opinion by taking my short survey.
It’s the End of the World as We Know It, and I Feel Fine
Is Generative AI disruptive to the world of art and design? Absolutely. But so was the printing press, photography, desktop publishing, and the web.
How to Give (and Get) Good Feedback
Why is giving (and receiving) good feedback so difficult sometimes? The answer can be found at the very beginning of the project — when designer and client first connect.
Frederick Douglass: Branding Pioneer
Frederick Douglass was a brand pioneer who used the power of photography to further the cause of anti-slavery, anti-racism, and promote human dignity for all.
Who knew a website about bricks could be so engaging?
StoneCycling.com is a great example of the subtle decisions that can make or break a marketing website: visual design, user flow, and good writing.
Swoosh, there it is. Part 2
I’ve noticed an unfortunate design trend in RVs. From trailers to luxury motor coaches it’s nothing but swooshes, swirls, and whorls as far as the eye can see. This is just lazy design. And it needs to stop.
Will I be replaced with a design robot?
Image-generating AI tools like MidJourney and DALL-E have been gaining a lot of attention recently but are they sophisticated enough to eventually replace designers and illustrators?
Sometimes All You Need is a Refresh
Rebranding can often be anxiety-inducing for a business owner who has a lot of emotional equity invested in their logo. But sometimes a complete rebrand is not necessary — a brand refresh will do the trick!
Branding your business is like learning a backflip
You know you need a brand but have no idea how it’s going to happen. It’s like standing on the gym mat and wondering, “how in the world am I going to pull off a backflip?” This is where I come in.
Sweetheart or Schmuck: What’s Your Personal Brand?
A perfectly polished Instagram feed or 7,000 followers on Twitter is great. But what is your personal brand as it relates to how you treat others? Are you perceived as a sweetheart or a schmuck?