Brand Strategy & Design

A brand is more than just a logo. It’s the message that’s communicated every time someone interacts with you, your product, or your service. Your brand is also the visual and written voice represented in your marketing. Therefore, it should be authentic to who you are and project a clear, consistent, and compelling message.

The beginning of any brand is a compelling mission statement, a vision for the future, and a set of core values that inspire not just your clients but also your employees and strategic partners. Then you have the foundation for developing effective visual marketing with a brand identity, color palette, typography and supporting brand imagery.

Are you ready to engage in a brand strategy process?

• You’re a startup without a defined brand

• You’ve been in business for a few years and you’re ready for a professional brand

• Changes in your company mission or focus reveal that it’s time for a brand refresh

Digital & Print Design

Your website is your company’s main marketing tool — the central location where prospective clients learn about your mission, vision, and values. Your website is where traffic from other marketing channels (print, video, social media) is driven. An effective marketing website attracts, informs, and engages visitors in order to nurture them into leads and, eventually, clients.

It’s important to balance your digital marketing efforts (web, social media, video) with tangible print materials. Well-designed business cards, brochures, catalogs, and direct mail pieces are memorable and studies show that people assign high value to printed marketing because of its haptic nature (the science of communicating through touch).

Small Business Marketing Support

Do you wish you had a crew mate — a trusty guide to help you with design, branding, and marketing for your small business? And at a price that won’t shipwreck you? Small Business Marketing Support is a subscription-based service that allows me to develop a long-term relationship with you, act as a guide for branding and design as your company grows, and provide a high level of service at an affordable price point.