Has the flame of romance you once had with your brand dwindled into embers? Are you ready to move on to a more mature brand relationship? The process of discovering if you still love your brand is easier than you think.
Read More
I recently sat down with my friend and marketing guru, Jessica Kerrigan, to talk about some simple changes you can make to your website content and create a more effective marketing tool.
Read More
You may be preparing to update your company’s brand or website and are ready to hire a designer to help you tackle this important task. But where do you start? And how do you find a competent designer?
Read More
One of the most challenging requests I get from clients when reviewing design is, “Can you fill that empty space with something?” It’s times like this when I wonder if being a trash collector would have been a better career choice.
Read More
Discovering your brand can be a big, scary endeavor. You know a strong brand is a real asset to your business but you might be wondering, “Where do I begin?”
Read More
I don’t often write product reviews but Loom has significantly changed the way I work so I must share the love. If you’ve never heard of this easy-to-use productivity tool, keep reading.
Read More
Do you wish your blog post images were more engaging and drew the reader into the text? Check out my six steps for selecting and composing great images for your writing.
Read More
Modern build-it-yourself platforms promise that you can build a beautiful and professional-looking website in an afternoon and be well on your way to marketing nirvana by dinner time. This is not true.
Read More
I hosted a workshop on how to develop an authentic brand, even in the midst of pandemic-era marketing. Of course, I also took the opportunity to talk about how I discovered my own authentic brand, the pirate.
Read More
2020 has left all of us traumatized in one way or another but we’re still trying to convince ourselves we’re okay. I’m guilty of parroting, “I’m okay.” when someone asks how I’m doing. But I’m not okay.
Read More
This video is an excerpt from a presentation I gave to a group of micro business owners about the foundational elements of a strong brand message. It’s a peek into the process I guide my clients through to help them develop their mission, vision, and values.
Read More
For some businesses owners their logo has deep personal meaning, so when the owner of Bug Light Bookkeeping asked me to redesign her logo, I wanted to make sure I honored its legacy while also giving Cathy an updated visual identity that could scale with her business into the future.
Read More