Core values are not supposed to be a list of dead nouns painted on a wall. They are calls-to-action for your employees and an emotional point of connection for your customers. Values are verbs.

I had never heard of a multipotentialite until a week ago. Now I realize that am I one. And you could be, too.

If your brand is comprised of a $50 logo and some cheap businesses cards from an online vendor, you don’t really have a brand.

In order to discover your true brand you need to develop the three different components that comprise it: the message, the face, and the voice.

Some entrepreneurs will buy a $25 logo from an online catalog to represent their brand. Your brand speaks about who you are and the value you bring to the world, so it’s worth more than a cheap pair of sneakers, right?

I hesitated to incorporate the pirate side into my brand for over a year. It took a catalyst (literally) and a lot of coaxing to help me overcome my fear and embrace the pirate.

A little humility goes a long way, especially when it comes to dealing with difficult clients, unfamiliar situations, and my own incompetence.

Your logo is the face of your company and also provides a clue to what it might be like to use your company’s services. Here's the story of how I (literally) designed a face for a friend of mine’s photography business.

Awards are great. But they don’t mean a thing if your website confuses and frustrates visitors. I’ve reviewed three award-winning sites to see if they pass my simple UX test.

Every company has a brand, whether they know it or not. It’s the experience their clients have with their product or service — good, bad, or otherwise. But it's not always self-evident.

Inserting your brand's personality into the details of your design can help you connect to your audience at an emotional level. It's a bridge between transactional and relational marketing.

Don’t make your audience work hard to understand the message of your design. It’s always better to be clear rather than clever.