StoneCycling.com is a great example of the subtle decisions that can make or break a marketing website: visual design, user flow, and good writing.

I recently sat down with my friend and marketing guru, Jessica Kerrigan, to talk about some simple changes you can make to your website content and create a more effective marketing tool.

I don’t often write product reviews but Loom has significantly changed the way I work so I must share the love. If you’ve never heard of this easy-to-use productivity tool, keep reading.

Modern build-it-yourself platforms promise that you can build a beautiful and professional-looking website in an afternoon and be well on your way to marketing nirvana by dinner time. This is not true.

Awards are great. But they don’t mean a thing if your website confuses and frustrates visitors. I’ve reviewed three award-winning sites to see if they pass my simple UX test.