I recently sat down with my friend and marketing guru, Jessica Kerrigan, to talk about some simple changes you can make to your website content and create a more effective marketing tool.

You’re probably sitting on a hoard of gold right now in the form of client testimonials. And the time to spend is now! Here’s how to leverage this important marketing tool and spread the value of your brand.

A Unique Value Proposition (UVP) is an essential part of your brand and marketing strategy. Without a compelling UVP, you’re marketing to everyone and attracting no one.