For some businesses owners their logo has deep personal meaning, so when the owner of Bug Light Bookkeeping asked me to redesign her logo, I wanted to make sure I honored its legacy while also giving Cathy an updated visual identity that could scale with her business into the future.

Swooshes. You’ve seen them everywhere. A random design element inserted above, below, or encircling a corporate logo. Do they add any value to your brand message?

Some entrepreneurs will buy a $25 logo from an online catalog to represent their brand. Your brand speaks about who you are and the value you bring to the world, so it’s worth more than a cheap pair of sneakers, right?