Most of Johnson & Wales University's admissions marketing is aimed squarely at prospective students. "Voices" is designed to speak to parents. It's a small booklet, featuring intimate interviews with individuals that a student at JWU might encounter while on campus: a financial aid officer, a career advisor, a bus driver, a guidance counselor. I used candid black & white photography to emphasize the personalized nature of the services that these JWU employees provide.