TABLE Identity and Branding

TABLE is a hunger relief organization based in Chapel Hill, NC. In conjunction with designing their new website, I also revised their identity. The goal was to maintain the essence of the original mark, but provide a more professional-looking (and still friendly) logo.

You can read more about the process of developing the logo and the website in the TABLE case study.

Our previous design did not tell our story well nor inspire our community to give or volunteer. Since the relaunch we’ve more than tripled our monetary and in-kind contributions.
— Ashton Tippins, Executive Director, TABLE