Hammond, Inc. Bookkeeping
Hammond’s original services sheet was created using a pre-formatted template, the content dumped into each box without much thought to organization or clarity. The redesigned sheet provides a visual focus and tells a more compelling story of a happy and relaxed client.
The interesting thing about the redesigned sheet is that it contains the same amount of information as the original. It also takes advantage of inexpensive digital printing, with multiple images so Hammond can better target their markets such as retail, food service, and construction.