W. Parmentier Photography

I developed an identity for a Rhode Island-based photographer specializing in wedding and event photography. The company was a start-up with no existing identity or branding.

After reviewing some of the local competition, I suggested a core element of the identity should be an avatar of the company's namesake, Bill. Of course, Bill's photos would be the primary marketing element but his friendly face would compliment the work and provide instant recognizability.

The identity was then used to market Bill's company in many ways: business cards and postcards doubling as as mini-posters with branding on both sides, digital marketing for Bill's website and social media channels, and ideas for future growth in the areas of merchandising and fleet graphics.


The biggest challenge for me was being open to thinking outside of the box. Justin listened and walked me step by step through the process and gave me a brand that I am proud to show others.
— Bill Parmentier, Owner, W. Parmentier Photography