Merge Records

I collaborated with Merge Record's art director to develop a new website platform for the established indie music label headquartered in Durham, NC. Merge's music and artist catalog was immense, not to mention band tour information, a store, and years of blog articles. All of this content needed to be supported by a simple and elegant visual architecture so the images could dominate the pages. Oh, and the site needed to be responsive for mobile devices.

You can read about the process of how all of this worked out in the case study.