Feats

Feats is a strategic event planning company that serves three different markets: corporate, non-profit, and higher education. These three markets were living on separate websites and the client wanted to bring them under one roof, but still provide visitors quick access to the section relevant to them. We recommended a simple site architecture with a spartan main navigation to help the viewer focus and not overwhelm them with options.

Part of Feats' mission statement is to inspire their clients but the old site wasn't quite cutting it, with images that were too small and text that was too long. In the new design, I allowed the event photography to take up most of the page real estate for the biggest impact and we convinced the client to cut their copy. I chose a font that was optimized for screens and set it at a large size for easy reading.

For long-form sections, like the Process pages, I created a modular system with nested content that could be scanned quickly and expanded by the viewer if desired.