Coordinate Metrology Society
The key marketing channel for the Coordinate Metrology Society (CMS) is their annual conference website, CMSC.org, and it was long-overdue for an upgrade. It was visually dated, not responsive on mobile devices, and the information architecture had devolved into an unwieldy tangle.
The discovery phase, that included a visual inventory, enabled us to clarify CMS' positioning as an expert educational and networking resource. I then proceeded to revise their branding and develop a visual design system that could applied across the new website.
For a more detailed look into this project check out the CMSC case study.