Campus Life Mini Poster
Accepted students of Johnson & Wales University receive dozens of pieces of mail before arriving on campus. This mini poster is designed to provide location-specific information about extra-curricular and leisure activities for each of JWU's four campuses.
Since the poster would be folded for mailing, I decided to create a step-by step narrative based on the "all work and no play" theme, starting with a set-up and punchline for the cover and first two panels. The 5" x 5" mailer opens to 10" x 20" poster with a flexible grid allowing for easy content swapping.